Social media these days contains a large client base for any given market or niche, for there square measure billions of active users on each social media platform WHO may persuade potential customers. SEO stands for program improvement, whereas SMO stands for social media improvement. SMO may be a part of the off-page methods of SEO, whereas SEO includes on-page improvement yet. In SEO, we have a tendency to optimize the web site or content for search engines. whereas that holds true within the case of SEO, the content employed in SMO platforms helps in participating the social media users directly with the complete and successively helps the complete have an honest rapport with their followers.